Marketing Operations Specialist

4 days ago


Noida, Uttar Pradesh, India RateGain Full time
About the Role

We are seeking a talented Marketing Operations Specialist to join our team at RateGain. The ideal candidate will have a strong background in marketing operations and be able to drive results-driven campaigns.

The successful candidate will work closely with our sales, product, and marketing teams to create seamless customer experiences using content across the entire buying journey.

Key Responsibilities:

  • Create and manage digital content assets (images, videos, written content, websites, webpages, landing pages, CTAs, etc.)
  • Develop and execute lead generation and nurturing campaigns through email campaigns, content marketing, paid media, and social media channels
  • Collaborate with sales, customer success, and product teams to align on customer segmentation/personas, audience analysis, and key messaging

Requirements:

  • 6-10 years of experience in building comprehensive inbound or content marketing programs
  • Bachelor's degree in finance, accounting, business administration, or a related field


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