
Global E-commerce Marketing Specialist
1 week ago
Job Title: Global E-commerce Marketing Specialist
Location: Global Marketplaces
Job Overview:
We are seeking a results-driven marketing professional to optimize advertising strategies on global marketplaces.
Key Responsibilities:
Business and Strategy:
• Develop and execute strategic plans to manage company presence on Marketplaces.
Marketplace Advertising:
• Plan, execute, and optimize advertising campaigns on Amazon and other e-commerce platforms.
• Develop strategies to maximize visibility, improve rankings, and increase sales through PPC and display ads.
Analytics & Optimization:
• Monitor campaign performance metrics like ACOS, ROAS, CTR, and CVR.
• Analyze sales data, keyword performance, and competitor activity to identify growth opportunities.
• Perform keyword research and bid optimization to enhance campaign efficiency.
Budget Management:
• Allocate and manage advertising budgets to ensure maximum ROI while staying within spend limits.
• Track daily ad spends and adjust campaigns to meet performance targets.
Collaboration & Coordination:
• Partner with the marketplace team to ensure product listings are optimized with relevant keywords, compelling content, and high-quality images.
• Collaborate with content and design teams to create high-converting ad creatives.
Performance Reporting:
• Prepare detailed performance reports for stakeholders, highlighting key insights and recommendations for improvement.
• Present weekly/monthly reports on campaign performance and advertising spend.
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