
Data-Driven Marketing Specialist
3 days ago
We are seeking a skilled Marketing Intelligence Specialist to join our team. This is an exciting opportunity for someone who enjoys working with data and is passionate about driving business growth.
Job Description:
As a Marketing Intelligence Specialist, you will be responsible for delivering insightful dashboards that provide a holistic view of marketing performance for our clients. You will work closely with our Australian team to manage data streams, build marketing and advertising dashboards in Salesforce Marketing Cloud Intelligence, and develop data visualizations that tell a story.
Required Skills and Qualifications:
- Minimum 3+ years' experience using MCI/Datorama including managing data streams
- Solid understanding of reporting metrics used within the marketing and advertising industry
- Demonstrated experience building marketing and advertising dashboards in Salesforce Marketing Cloud Intelligence (previously Datorama)
- Experience in Data Mapping and Normalisation
- Experience with Datorama Data Streams, APIs, and TotalConnect
- Knowledge of pivot tables, calculated fields, and advanced visualisations
- Experience with SQL helps
- Understanding of marketing performance metrics (impressions, CTR, CPL, ROAS, attribution models)
- Understanding of data governance, QA, and troubleshooting data discrepancies
- Exceptional organisational skills and the ability to handle multiple complex projects simultaneously
- Excellent communication skills – written and verbal – for effective communication with internal stakeholders and clients
- Bachelor's degree in a relevant field
Benefits:
- Competitive salary package and benefits
- Fully remote working arrangements
- Full Time or Part Time (Min 30 hours)
What We Offer:
- A dynamic, high-performance team
- Opportunities to work on leading Aussie and global brands
- A chance to feel recognised for your achievements and make a real tangible impact
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