Marketing Professional

2 weeks ago


Hyderabad, Telangana, India Ray Business Technologies Pvt Ltd Full time
Job Overview

Ray Business Technologies Pvt Ltd is seeking an innovative and detail-oriented Marketing Specialist to spearhead our overall marketing efforts. The ideal candidate will be an integral part of developing and executing marketing plans to reach targets from brand awareness to product promotion.

The selected candidate will be responsible for grasping consumer behavior trends, generating creative ideas, and staying well-versed in specialized marketing concepts, principles, and tactics. They will also be expected to deliver effective marketing programs that will help our reputation and conduct market research to find answers about consumer requirements, habits, and trends.

The key responsibilities of this role include:

  • Brainstorm and develop ideas for creative marketing campaigns
  • Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning, etc.)
  • Liaise with external vendors to execute promotional events and campaigns
  • Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
  • Plan and execute initiatives to reach the target audience through appropriate channels (social media, email, TV, etc.)
  • Assist in analyzing marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing strategies

Requirements and Skills

The ideal candidate should have:

  • Proven experience as a marketing specialist or similar role
  • Thorough understanding of marketing elements (including traditional and digital marketing such as SEO/social media, etc.) and market research methods
  • Demonstrable experience in marketing data analytics and tools
  • Solid computer skills, including MS Office, marketing software (Adobe Creative Suite & CRM), and applications (Web analytics, Google Adwords, etc.)
  • Knowledge of HTML, CSS, and web development tools (e.g. Dreamweaver) desired
  • Well-organized and detail-oriented
  • Exceptional communication and writing skills
  • Commercial awareness partnered with a creative mind

Location
Hyderabad

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