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Content Strategist

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Job Title:

Content Strategist

Role Overview:

We are seeking a skilled Content Strategist to craft compelling content that resonates with our target audience. As a key member of our team, you will develop engaging copy for digital and print media, collaborate with marketing and design teams, and optimize content for SEO and digital performance.

Key Responsibilities:
  • Create high-quality content that meets the needs of our target audience, including websites, blogs, emails, social media, ads, brochures, and more.
  • Collaborate with marketing, design, and product teams to develop content strategies and campaigns that drive business results.
  • Edit and proofread content to ensure consistency in tone, style, and grammar, adhering to industry standards.
  • Conduct research to understand target audiences, industry trends, and competitors, staying up-to-date on the latest developments.
  • Adapt writing style to different brand voices and audiences, ensuring a consistent message across all channels.
  • Optimize content for SEO and digital performance, using best practices to improve search engine rankings and engagement metrics.
  • Participate in brainstorming sessions and contribute creative ideas to enhance our content offerings.
  • Manage multiple projects and meet tight deadlines, prioritizing tasks and delegating responsibilities as needed.
Requirements:
  • Bachelor's degree in English, Journalism, Communications, Marketing, or a related field, demonstrating a strong foundation in writing and communication.
  • 4–6 years of proven experience as a content strategist or copywriter in an agency or in-house setting, showcasing a range of writing styles and formats.
  • Strong portfolio showcasing a range of writing styles and formats, highlighting expertise in content strategy and development.
  • Excellent command of English grammar, spelling, and punctuation, with a keen eye for detail and precision.
  • Familiarity with SEO best practices and digital marketing tools, staying up-to-date on the latest technologies and trends.
  • Ability to work independently and collaboratively in a fast-paced environment, prioritizing tasks and managing multiple projects simultaneously.
  • Strong attention to detail and time management skills, meeting deadlines and delivering high-quality results.