Creative Marketing Strategist

1 week ago

Ajmer, Rajasthan, India beBeeContentCreator Full time ₹ 1,80,00,000 - ₹ 2,10,00,000

Role Summary:

Develop and execute a content strategy to drive brand engagement and conversion across creative and performance marketing channels.

Key Responsibilities:

1. Develop the overall content strategy aligned with brand goals and objectives.

  • Collaborate closely with cross-functional teams to understand target personas and develop relevant content themes.
  • Drive consistency in brand voice and storytelling across all content formats.

2. Create engaging narratives around hair health, product education, and customer stories.

  • Ideate and execute content for website, email, blogs, landing pages, product pages, and brand campaigns.

3. Lead the creation of ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.).

  • Optimize messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team.
  • Monitor content performance metrics (CTR, CVR, engagement) and iterate accordingly.
Requirements:

The ideal candidate will have:

  • 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
  • Strong understanding of both brand storytelling and performance marketing content.
  • Proven experience in managing and scaling small to mid-sized content teams.
  • Excellent writing, editing, and communication skills with a strong eye for detail.
  • Analytical mindset with the ability to interpret content performance data and drive actionable insights.
  • A creative thinker who understands how to speak to the modern consumer.

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