Data Insights Specialist
3 days ago
As a seasoned digital analytics professional, you will work closely with marketing, product, and engineering teams to deliver accurate, actionable insights.
Key Responsibilities:
- Implement and validate Adobe Analytics tracking across digital platforms using Adobe Launch.
- Manage complex tagging projects independently and collaborate with stakeholders to ensure accurate insights.
- Stay up-to-date with the latest tools and technologies, including AEP WebSDK, Observpoint, and data visualization tools like Adobe Workspace and Power BI.
- Collaborate with cross-functional teams to understand business KPIs and connect digital data for informed decision-making.
Required Skills & Qualifications:
- 10-15 years of hands-on experience in Adobe Analytics and Adobe Launch.
- Strong understanding of data layers, tagging strategy, and implementation best practices.
- Familiarity with JavaScript and HTML, especially in the context of tag deployment and debugging.
- Skilled in QA, with exposure to Observpoint or similar validation tools.
Nice to Have:
- Familiarity with Customer Journey Analytics (CJA) and Adobe Target.
- Working knowledge of third-party pixel management.
- Understanding of privacy compliance and consent management tools.
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