Senior Marketing Director

1 day ago

Delhi, Delhi, India beBeeBrand Full time ₹ 25,00,000 - ₹ 30,00,000
Marketing and Media Initiatives

To spearhead and execute marketing and media initiatives that enhance brand visibility, positioning, and engagement across all campuses.

Key Responsibilities
  1. Strategic Marketing & Branding:
    Develop and implement an integrated marketing strategy for admissions, placements, academic programmes, events, and corporate outreach.Ensure consistent brand messaging across all platforms—print, digital, broadcast, and on-ground.Design and roll out brand campaigns (e.g., Open House, Convocation, Faculty Development Programmes) for internal and external audiences.
  2. Digital Marketing & Web Presence:
    Lead digital campaigns across platforms (Google, Meta, etc.) to generate quality leads and improve digital visibility.Manage agency partners for SEO/SEM, social media marketing, content development, and digital creatives.Regularly update and audit the website for user experience, accuracy, SEO performance, and analytics.
  3. Social Media & Content Strategy:
    Oversee the content calendar and storytelling for Facebook, Instagram, Twitter, and YouTube.Curate engaging narratives showcasing student life, placements, faculty achievements, research, alumni, and campus events.Promote user-generated content, influencer engagement, and campus branding through strategic content initiatives.
  4. Print & Outdoor Media:
    Manage print media buying, creative conceptualization, ad releases, and press communications for campaigns.Coordinate with agencies and internal stakeholders to ensure timely release of high-impact visuals and messaging.Oversee outdoor branding (hoardings, bus shelters, metro branding) aligned with campus-specific needs.
  5. Event & PR Management:
    Design media strategy and collaterals for flagship events: Conferences, HR Summits, and Admission Drives.Build and manage media relationships for press releases, coverage, and institutional announcements.Ensure visibility of brand in top-tier media publications.
  6. Budgeting & Reporting:
    Prepare and manage the annual marketing budget in alignment with goals.Track ROI on campaigns using tools like Google Analytics, Meta Manager, and other CRM/Lead Management systems.Submit periodic reports on campaign performance, brand metrics, and student engagement analytics.
  7. Collaboration & Team Management:
    Collaborate with senior leadership team to align them on Brand and Marketing agenda.Guide and coach a team of 5 to 7 Managers/Dy Managers and delegate tasks as per their potential.

The ideal candidate will have a Postgraduate degree in Marketing, Mass Communication, or related field (MBA preferred).They should have at least 10–15 years of relevant experience in Education/Edu Tech with at least 5 years in a leadership marketing role.Strong understanding of digital platforms, marketing analytics, media buying, and institutional branding is essential.

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