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Job Title: Senior Marketing Manager

The role is pivotal in driving brand awareness, generating qualified leads and supporting revenue growth in the US B2B market.

Key Responsibilities:
  • Develop and execute comprehensive inbound marketing strategies to attract and convert high-quality leads through content marketing SEO email campaigns and social media.
  • Collaborate with content creators to produce engaging informative content that addresses the needs of our target audience including blogs whitepapers case studies and webinars.
  • Implement SEO best practices to improve organic search rankings and drive traffic to the website.
  • Plan and manage multi-channel marketing campaigns ensuring alignment with sales objectives and tracking performance metrics.
  • Conduct thorough market analysis to understand customer needs industry trends and competitive landscape informing marketing strategies and positioning.
  • Develop and manage lead nurturing programs to move prospects through the sales funnel effectively.
  • Work closely with the sales product and customer success teams to ensure cohesive messaging and alignment across all customer touchpoints.
Qualifications:
  • Experience 5–8 years of marketing experience in B2B SaaS companies with a focus on the US market.
  • Familiarity with vendor verification compliance and onboarding processes is highly desirable.
  • Proven track record in developing and executing successful inbound marketing campaigns.
  • Strong understanding of SEO content marketing and lead generation strategies.
  • Proficiency in marketing automation tools and CRM systems.
  • Excellent analytical skills to measure and report on campaign performance.
  • Exceptional communication and project management abilities.