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11 hours ago
- This role involves developing comprehensive battlecards to equip sales teams with competitive advantages and enabling them to pitch company solutions effectively.
- The position requires conducting in-depth analysis of competitor product portfolios, highlighting positioning, solution gaps, weaknesses, and strengths.
- Develop a holistic understanding of competitor structures, go-to-market strategies (GTMs), financial performance, and sales/business strategies.
- Monitor company, competitor, and sector developments to leverage current market dynamics and assess relative positions.
- Conduct solution, trend, and market assessments in support of C-level decision-making and RFP requirements.
- Utilize analyst reports, company publications, and market commentary to provide incisive competitive intelligence.
- Evolve into a competitive intelligence expert with strong knowledge of company propositions, market positioning, and the competitive landscape.
Required Capabilities
- Proven experience in creating and maintaining competitive battlecards to equip sales representatives with counter-strategies against competitor capabilities.
- Strong analytical and research skills with ability to synthesize data from multiple sources (analyst reports, market commentary, company publications).
- Excellent communication and presentation skills to deliver insights to stakeholders.
- Sustained exposure to IT solutions such as cloud, data center, networking, cybersecurity, and digital workplace.
- Experience in competitive intelligence and market research.
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