
Senior Audience and Business Planner
6 days ago
We're looking for a results-driven strategist to join our team in Mumbai.
As a senior audience and business planner, you will be responsible for developing data-driven strategies that drive business growth.
About the role:
• Lead audience planning, including defining audience segmentation and sizing using tools such as GWI, TGI, IRS, BARC
• Develop media planning fundamentals, using syndicated research to inform campaign strategies and media mix decisions (e.g., Kantar Worldpanel)
• Synthesize insights from various platforms— Comscore, Brand Track, Brand Lift, YouGov, and Kantar Worldpanel —to craft strategic recommendations
• Translate data into impactful insights and narratives via crisp storytelling and sharp communication
Key responsibilities:
• Manage client-facing relationships, presenting strategy, aligning expectations, and managing stakeholder interactions
• Collaborate with internal teams to deliver integrated marketing solutions
Requirements:
• 4-5 years of experience in audience and business planning with strong media foundations
• Strong understanding of media planning fundamentals and ability to apply them in real-world scenarios
• Excellent communication and presentation skills
Location:
Mumbai, Maharashtra
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