Senior Audience and Business Planner

6 days ago


Mumbai, Maharashtra, India beBeeStrategist Full time ₹ 60,000 - ₹ 80,000

We're looking for a results-driven strategist to join our team in Mumbai.

As a senior audience and business planner, you will be responsible for developing data-driven strategies that drive business growth.

About the role:

• Lead audience planning, including defining audience segmentation and sizing using tools such as GWI, TGI, IRS, BARC

• Develop media planning fundamentals, using syndicated research to inform campaign strategies and media mix decisions (e.g., Kantar Worldpanel)

• Synthesize insights from various platforms— Comscore, Brand Track, Brand Lift, YouGov, and Kantar Worldpanel —to craft strategic recommendations

• Translate data into impactful insights and narratives via crisp storytelling and sharp communication

Key responsibilities:

• Manage client-facing relationships, presenting strategy, aligning expectations, and managing stakeholder interactions

• Collaborate with internal teams to deliver integrated marketing solutions

Requirements:

• 4-5 years of experience in audience and business planning with strong media foundations

• Strong understanding of media planning fundamentals and ability to apply them in real-world scenarios

• Excellent communication and presentation skills

Location:

Mumbai, Maharashtra



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