Digital Engagement Specialist

1 week ago

Gurgaon, Haryana, India beBeeDigital Full time ₹ 10,27,200 - ₹ 20,90,400
Key Role in Enhancing Member Experience

This position plays a pivotal role in guaranteeing that all digital touchpoints clearly communicate program benefits, updates, and offers, thereby enhancing the member experience and driving engagement.

To achieve this objective, you will be responsible for maintaining and regularly updating Maharaja Club pages on the website and mobile app with relevant, brand-consistent content. This involves collaborating with design and development teams to ensure smooth publishing, usability, and alignment with UX best practices.

The successful candidate will also support the execution of loyalty campaigns across email, WhatsApp, website, SMS, app push, and on-ground channels. Additionally, they will create co-branded and promotional content for Maharaja Club partners across digital and offline channels.

You will track and report on digital campaign metrics, open rate, CTR, enrollments, and website performance using analytics tools. Your ability to identify trends in user behavior and content engagement will inform future optimizations.

In executing loyalty partnership campaigns, you will ensure timely delivery of content, creative coordination, and channel readiness. You will also coordinate with the Loyalty Product and Partnership teams to integrate marketing communications with program launches or updates.

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