Digital Marketing Specialist

1 month ago

Cochin, Kerala, India Bhooshan's Junior Full time

Digital Marketing Specialist

We are seeking a highly skilled Digital Marketing Specialist to manage and enhance our company's digital presence. The ideal candidate will focus on promoting our 2D and 3D animation projects, primarily targeting children's audiences. This role requires a blend of digital marketing expertise, content creation skills, and proficiency in Adobe Photoshop and Premiere to produce visually engaging content. You will play a critical role in driving online engagement, growing our audience, and aligning our brand messaging with company goals.

Key Responsibilities:

  • Develop and execute digital marketing strategies to promote the company's animation projects, driving brand visibility and audience engagement.
  • Manage social media platforms (e.g., Instagram, Facebook, YouTube), ensuring the creation of engaging content tailored to children's animation and family-friendly themes.
  • Design and produce high-quality visual content, including graphics, animations, and videos, in line with the company's brand identity and target audience.
  • Optimize content for SEO to drive traffic and engagement, utilizing social media marketing to expand reach and grow the digital audience.
  • Develop and manage marketing campaigns around animation releases and other key projects, ensuring alignment with overall business objectives.
  • Track and evaluate the performance of digital marketing initiatives using analytics tools such as Google Analytics, adjusting strategies based on performance data.
  • Work closely with the animation and production teams to ensure all digital content supports upcoming releases and project milestones.

Technical Qualifications:

  • Expertise in digital advertising, including Google Analytics, Google Ads, and Meta Ads.
  • Strong knowledge of SEO and SMM strategies, email marketing, and content management.
  • Skilled in using web analytics tools like SEMrush, Ahrefs, and Google Analytics to measure and improve campaign performance.
  • Familiar with marketing automation tools such as HubSpot and Marketo, enabling efficient execution of targeted campaigns.
  • Basic proficiency in HTML/CSS for editing websites and email templates.
  • Proficient in managing content via CMS platforms like WordPress and Drupal.

Creative and Analytical Skills:

  • Proven ability to create engaging visual content, tailored for children's animation and family-friendly audiences, using tools such as Adobe Photoshop and Premiere.
  • Strong analytical skills to interpret web traffic data, track marketing performance, and derive actionable insights to improve future campaigns.
  • Excellent verbal and written communication abilities, with the capacity to engage effectively with both internal teams and external audiences.

What We Offer:

  • A competitive salary, commensurate with experience.
  • Opportunities for professional growth within a dynamic, creative industry focused on 2D and 3D animation for children.
  • A collaborative work environment that values innovation and creativity.

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