Fresh Produce Category Leader

6 days ago

Davangere, Karnataka, India beBeeLeader Full time ₹ 90,00,000 - ₹ 1,20,00,000
Job Title

Fresh Produce Category Leader

About the Job:

We are seeking a seasoned leader to drive the success of our fresh produce categories. The ideal candidate will possess strong knowledge of the agri-supply chain, including farm production, seasonality, and mandi dynamics.

The successful candidate will lead sourcing, sales, and category development for a diverse portfolio of vegetables and fruits. This role requires strategic planning, negotiation, and vendor management expertise, as well as analytical skills to track price trends and demand forecasts.

Key Responsibilities:

  • Category Strategy & Planning:
    • Develop and execute growth plans across vegetables and fruits.
    • Track market trends, customer demand patterns, and supplier performance.
    • Define assortment strategy for each category, including varieties, pack sizes, and sourcing regions.
  • Sales & Business Development:
    • Drive sales of assigned categories across ecommerce, quick commerce, modern retail, and institutional buyers.
    • Build strong relationships with customers and suppliers to achieve revenue and margin targets.
    • Recruit, train, and manage a sales team to scale with category volumes.
  • Sourcing & Supplier Development:
    • Establish strong supplier networks across regions.
    • Negotiate procurement contracts ensuring price competitiveness, quality, and supply reliability.
    • Explore import/export opportunities for off-season coverage.
  • Operations & Supply Chain:
    • Align with procurement and operations for efficient sourcing, grading, packaging, and logistics.
    • Optimize farm-to-customer movement, minimizing wastage and cost.
    • Ensure freshness and availability across the portfolio.
  • Financial & Performance Management:
    • Manage financial performance of assigned categories—revenue, margins, working capital.
    • Monitor SKU profitability, wastage levels, and demand-supply alignment.
    • Generate regular performance dashboards highlighting risks and opportunities.

Required Skills & Qualifications:

  • Strong understanding of fresh produce value chains.
  • Hands-on sales experience with ability to close deals and grow revenues.
  • Negotiation and vendor management expertise.
  • Analytical skills to track price trends, demand forecasts, and category economics.
  • Ability to work cross-functionally with supply chain, operations, sales, and finance.
  • Entrepreneurial and execution-focused mindset.

Qualifications:

  • Graduate/Postgraduate in Agriculture, Agribusiness, Supply Chain, or MBA.
  • 6–10 years of experience in F&V category management, commodity sourcing, or modern trade supply chains.
  • Prior exposure to staples (onion, potato, garlic) and fruits (apple, citrus) will be an advantage.

Contact Information:

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