Fitness Influencer Marketing Specialist

18 hours ago

Thāne, Maharashtra, India beBeeInfluencer Full time ₹ 12,00,000 - ₹ 18,00,000
About the Role

We are seeking a seasoned professional to lead and scale our fitness influencer partnerships.

Key Responsibilities:
  • Develop and execute a robust influencer marketing strategy aligned with business goals, ensuring strong ROI and impact.
  • Build a roadmap for scaling influencer collaborations.
  • Lead and mentor a team of marketing executives, fostering a high-performance culture.
Influencer Relationship Management:
  • Identify and onboard high-impact influencers, content creators, and key opinion leaders (KOLs) to drive brand advocacy.
  • Cultivate long-term partnerships with influencers, ensuring authenticity and sustained engagement.
  • Oversee contract negotiations, deliverable agreements, and compliance with guidelines.
Campaign Planning & Execution:
  • Own the end-to-end execution of influencer-driven campaigns, from ideation to launch.
  • Work closely with category and brand teams to develop compelling campaign narratives.
  • Oversee product seeding initiatives to maximize visibility and trial among influencers.
Performance Analytics & Optimization:
  • Set KPIs for influencer collaborations, tracking performance metrics like reach, engagement, conversions, and ROI.
  • Leverage insights and data to optimize future campaigns, ensuring continuous improvement.
  • Presentation performance reports and actionable recommendations to leadership.
Industry Trends & Innovation:
  • Stay ahead of emerging social media trends, influencer marketing innovations, and competitor strategies.
  • Experiment with new platforms, content formats, and influencer categories to enhance brand impact.
Budget & Compliance Management:
  • Manage partnerships, ensuring cost-effective collaborations and strong returns.
  • Ensure compliance with legal and regulatory guidelines.
Requirements:
  • 6-8 years of experience in influencer marketing, with at least 2 years in a leadership role.
  • Strong network and relationships within the fitness creator ecosystem.
  • Proven ability to manage large-scale influencer campaigns with a data-driven approach.
  • Exceptional negotiation, communication, and stakeholder management skills.
  • Experience with influencer marketing tools and platforms.
  • Ability to work in a fast-paced, high-growth environment.

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