Strategic Digital Marketing Lead

3 days ago

Goa, India beBeeDigital Full time ₹ 60,80,000 - ₹ 1,01,20,000
Digital Marketing Account Manager Job Description

The Digital Marketing Account Manager is a pivotal role that oversees client servicing, digital marketing strategy development, business growth, and team management.

  • Key Responsibilities:
  • Client Servicing:
    • Establish and maintain strong relationships with existing clients.
    • Understand client objectives and develop tailored digital marketing strategies.
    • Provide exceptional customer service and support.
  • Digital Marketing Strategies:
    • Develop and execute comprehensive digital marketing plans (SEO, social media, email, etc.).
    • Stay up-to-date with industry trends and best practices.
    • Collaborate with internal teams to ensure cohesive marketing efforts.
  • Branding Strategies:
    • Develop and implement branding strategies to enhance client visibility and reputation.
    • Ensure consistent brand messaging across all marketing channels.
  • Business Development:
    • Identify new business opportunities and pursue leads.
    • Develop and maintain relationships with potential clients.
    • Pitch and present digital marketing services to new clients.
    • Collaborate with the sales team to achieve business growth targets.
  • Team Handling:
    • Lead and manage a team of digital marketing professionals.
    • Provide guidance, support, and feedback to team members.
    • Foster a collaborative and productive team environment.
  • SOP Structuring:
    • Develop and implement Standard Operating Procedures (SOPs) for client servicing, digital marketing processes, and business development.
    • Ensure SOPs are up-to-date and compliant with industry regulations.
  • Reporting and Analysis:
    • Prepare weekly and monthly reports on client account performance and business growth.
    • Analyze data to identify trends, opportunities, and areas for improvement.
    • Provide actionable insights and recommendations to clients, internal teams, and management.

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