Digital Marketing Specialist

2 days ago


Bengaluru, Karnataka, India TransPerfect Full time
Job Description:

We are seeking a highly motivated and detail-oriented Digital Marketing Specialist to join our team at TransPerfect. As a key member of our marketing department, you will be responsible for executing organic social media strategies, supporting SEO initiatives, and identifying potential collaboration opportunities.

About the Role:
  • You will execute organic social media strategies across various platforms, including content creation, engagement, and analytics reporting.
  • You will support SEO initiatives by optimizing content, conducting keyword research, and analyzing search engine rankings.
  • You will identify potential collaboration opportunities and assist in nurturing partnerships to enhance our brand presence.
Key Responsibilities:
  1. Email Marketing: You will plan, create, and schedule email campaigns using automation tools, analyze campaign performance, and optimize for better engagement and conversion.
  2. Creative & Content Development: You will develop engaging content (blog posts, social media content, videos) independently using AI tools and creative software, write compelling copy for various marketing channels, and conceptualize and create visual content with the help of AI tools.
  3. Events & Webinars: You will plan, promote, and execute events and webinars from start to finish, manage event-related communication, and coordinate with speakers, attendees, and vendors for smooth execution.
Requirements:
  • You have graduated with a degree in Marketing, Communications, Business, or a related field.
  • You possess a strong understanding of digital marketing concepts and organic strategies.
  • You have excellent creative and communication skills with a high focus on detail and engagement.
  • You must be proficient with AI tools for content creation, including image, diagram, and video generation, and able to craft strong prompts for effective use of these tools.
  • You have an innovative mindset and are eager to leverage technology to optimize workflows and enhance creativity.
Salary and Benefits:

The estimated salary for this position is $60,000 - $80,000 per year, depending on experience and qualifications. We offer a comprehensive benefits package, including health insurance, retirement plans, and paid time off.



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