Senior Paid Media Specialist

3 days ago


Gandhinagar, Gujarat, India beBeeDigital Full time ₹ 90,00,000 - ₹ 1,50,00,000
Job Title

We are seeking a seasoned Paid Media Specialist to join our team in driving digital marketing campaigns forward. You will be responsible for managing and optimizing paid media campaigns across various platforms, ensuring maximum ROI and meeting client goals.

Key Responsibilities:
  • Create and manage keyword lists, structure campaigns, and ensure proper mapping to ad groups and landing pages.
  • Understand client business objectives and formulate effective PPC strategies and roadmaps to meet their goals.
  • Oversee campaign performance, monitor budgets, and optimize campaigns for better results.
  • Set up goals and funnels in Google Analytics. Analyze campaign performance and provide regular performance reports to clients on a weekly and monthly basis.
  • Stay updated with the latest trends in search engine marketing and digital marketing best practices to incorporate fresh ideas into campaign strategies.
Required Skills:
  • Strong experience in Google Ads (Search, Display, YouTube, Shopping, and Bing)
  • Hands-on expertise in PPC and Search Engine Marketing
  • Proficient in Google Analytics for performance analysis
  • Familiarity with Digital Marketing principles and tools
  • Experience with Mobile App Campaigns (optional) and Google Shopping Campaigns
  • Skilled in Microsoft Excel for reporting and analysis
  • A strong understanding of Conversion Tracking and Funnel Setup in Google Analytics


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