Digital Marketing Strategist
1 day ago
Job Summary
">As a seasoned performance marketing expert, you will play a key role in driving high-performing campaigns across paid channels. Your expertise will be instrumental in continuously monitoring and refining campaign structure, targeting, bidding strategies, and creatives to improve efficiency and performance.
">Key Responsibilities
">- Plan and execute full-funnel digital marketing strategies across paid, organic, affiliate, and remarketing channels.">
">Strategic Growth Planning
">- Develop end-to-end digital customer acquisition strategies focused on new user acquisition, retention, and revenue growth. You will own performance marketing metrics like CPA, ROAS, LTV/CAC, and track progress towards business objectives.
">Channel Optimization
">- Drive performance across Facebook Ads, Google Ads, Display, Native, and Affiliate channels. Collaborate closely with creative, content, and product teams to align messaging with audience segmentation and journey stages.
">Analytics & Performance Reporting
">- Track, analyze, and report campaign performance against key KPIs (traffic, sales, CTR, conversion rate, CAC, ROI). Conduct A/B testing to evaluate creatives, landing pages, and audience strategies for continuous optimization.
">Customer Experience & Funnel Ownership
">- Collaborate with product and UX teams to improve the end-to-end online customer journey. Drive D2C initiatives and enhance customer engagement metrics including Net Promoter Score (NPS) and session-level analytics.
">Innovation & Experimentation
">- Conceptualize and execute innovative campaigns and 10X growth initiatives to unlock new acquisition or referral channels. Evaluate emerging platforms and technologies to expand the performance marketing ecosystem.
">Key Qualifications & Skills
">- ">
- Experience: 24 years in performance/digital marketing, preferably in ecommerce or D2C-focused organizations or digital agencies.">
- Tools & Platforms: Hands-on experience with tools like Google Ads, Facebook Business Manager, Google Analytics, and attribution platforms such as Appsflyer, Branch, or Adjust.">
- Analytical Skills: Strong analytical mindset with the ability to derive insights from large datasets and translate them into actionable strategies.">
- Strategic Thinking: Expertise in creating full-funnel digital marketing strategies paid, organic, affiliate, and remarketing.">
- Cross-Functional Integration: Collaborative mindset with CRM, analytics, brand, and sales teams to ensure holistic funnel visibility and consistent messaging across touchpoints.">
- Communication: Excellent communication and presentation skills with the ability to articulate performance insights and recommendations to stakeholders.">
- Customer Focused: Experience in building and optimizing the online customer journey to drive engagement and conversion.">
What We Offer
">A dynamic work environment with opportunities for professional growth and development.
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