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Creative Marketing Innovator

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Dindigul, Tamil Nadu, India beBeeStrategist Full time ₹ 9,00,000 - ₹ 12,00,000
Campaign Strategist Job Description

As a Campaign Strategist, you will play a crucial role in conceptualizing and executing innovative marketing campaigns that drive engagement and results.

The ideal candidate will have a strong understanding of social platforms, ongoing trends, and digital strategies. They will be able to articulate campaign strategies, prepare and deliver effective presentations, and manage client communications.

Creative ideation is key to this role. You must be able to come up with innovative ideas and execute them flawlessly. The ability to write compelling campaign copies, taglines, captions, brand narratives, and storytelling content is also essential.

In addition to these skills, the successful candidate will have proficiency in Canva and Google Slides, as well as analytical and strategic thinking abilities. Conducting competitive analysis, evaluating campaign performance, and adapting strategies based on insights are all critical components of this role.

Required Skills & Qualifications
  • Creative Ideation & Campaign Development: Minimum 2 years of experience in conceptualizing and executing innovative marketing campaigns across industries.
  • Social Media & Marketing Expertise: Strong understanding of social platforms, ongoing trends, and digital strategies that drive engagement and results.
  • Client Communication & Presentation Skills: Proven ability to articulate campaign strategies, prepare and deliver effective presentations, and manage client communications.
  • Content Writing & Copywriting: Ability to craft compelling campaign copies, taglines, captions, brand narratives, and storytelling content.
  • Design & Canva Proficiency: Must be proficient in Canva and Google Slides to create polished presentations and basic visual mockups.
  • Analytical & Strategic Thinking: Ability to conduct competitive analysis, evaluate campaign performance, and adapt strategies based on insights.
Key Responsibilities
  • Pitch Deck Preparation & Presentation: Create, design, and deliver pitch decks using Canva and Google Slides. Present campaign ideas and strategies clearly and persuasively to clients.
  • Campaign Knowledge & Development: Conduct research and competitive analysis for campaign planning. Ideate and execute campaigns involving creative strategies, trend-driven ideas, stunt marketing, and PR management. Leverage content marketing strategies with a basic understanding of meme marketing.
  • Client Servicing: Attend and manage client meetings, ensuring smooth communication and updates. Execute seeding and amplification strategies for campaign success. Maintain ideal communication standards with clients and stakeholders.
  • Creative Writing & Copywriting: Write engaging taglines, captions, and campaign-related copy. Craft narratives and content aligned with brand voice and campaign objectives.