Digital Media Strategist

4 days ago

Mangalore, Karnataka, India beBeeExpert Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
About the Role

We're seeking a seasoned Paid Media Expert to lead our Google Ads efforts.

As a key member of our marketing team, you will be responsible for strategically owning and optimizing our Google Ads campaigns across Search, Display, YouTube, and Performance Max.

This is a high-impact role with strong ownership and clear performance accountability, reporting directly to the Performance Marketing Manager.

Key Responsibilities
  • Google Ads Planning & Execution:
    • Build, launch, and scale high-performing Google campaigns that drive meaningful business results.
    • Develop and execute structured full-funnel strategies to maximize ROI and ROAS.
    • Own and optimize purchase event tracking, campaign attribution, and audience strategies to improve conversion rates.
  • Campaign & Budget Management:
    • Plan and manage monthly, quarterly, and annual Google Ads budgets with a focus on efficiency and growth.
    • Monitor campaign performance daily and take real-time actions to optimize efficiency and growth.
    • Utilize advanced campaign diagnostics and analytics tools to inform decision-making.
  • App & Offline Store Marketing:
    • Execute Google UAC campaigns for app installs and retention.
    • Strategize and run store visit, event-based, and hyperlocal targeting campaigns to activate offline sales.
  • Creative & Content Collaboration:
    • Collaborate with cross-functional teams to define creative requirements for search copy, display banners, and video ads.
    • Develop clear briefs for performance-first creatives that resonate with our target audience.
  • Research & Experimentation:
    • Conduct competitor research, keyword gap analysis, and e-commerce trend tracking to stay ahead of the competition.
    • Continuously test new ad formats, audience segments, and placements to optimize campaign performance.
  • Reporting & Insights:
    • Prepare weekly and monthly performance reports for internal stakeholders.
    • Work closely with the Performance Marketing Manager to align Google Ads efforts with broader business goals.
    Must-Have Skills
    • 4+ years of hands-on experience in managing large-scale Google Ads campaigns.
    • Deep understanding of the e-commerce funnel, app install strategies, and paid performance metrics.
    • Mastery of Search, Display, YouTube, and Performance Max campaigns.
    • Strong analytical mindset and proficiency in tools like GA4, Google Ads Dashboard, and Auction Insights.
    • High attention to detail and ownership mindset.

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