Marketing Lead for Product and Service Innovation
6 days ago
**Job Summary:**
We are looking for a highly skilled marketing professional to join our team as Marketing Lead for Product and Service Innovation. In this role, you will work closely with our Product and Initiative Marketing team to define messaging and go-to-market strategy for Epiq Services.
The ideal candidate will have a strong understanding of the legal industry and a proven track record of driving business growth through innovative marketing strategies. You will be responsible for creating and executing go-to-market plans, developing targeted demand-generation campaigns, and building relationships across the business.
Main Responsibilities:
- Define marketing strategy and objectives that increase brand awareness, drive thought leadership, and impact client growth.
- Produce content that aligns technical concepts to jobs-to-be-done for various uses, including collateral, web content, sales presentations, infographics, webinars, email and content marketing campaigns, and social media.
- Create and execute go-to-market plans, including demand generation activities such as event participation, digital marketing, and performance marketing.
Requirements:
- Bachelor's degree in marketing, communications, business, or related field.
- 8+ years of B2B marketing experience, with a proven track record of driving business growth.
- Experience in marketing for legal industry is strongly preferred, including eDiscovery services and software.
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