Product Marketing Manager

2 weeks ago

Hyderabad, Telangana, India C1 Global Innovation & Capability Center Full time
Summary: C1's Product Marketing team is looking for a Product Marketing Manager to help drive C1's Unified Communications (UC) narrative and GTM initiatives. This role is responsible for supporting a wide variety of PMM functions including research, messaging and positioning, GTM support for C1 UC products as well as strategic partner portfolio products, enablement and partnership across multiple organizations to achieve the company goals. You will support and partner with a cross-functional team tied to all the GTM organizations in C1 and will work closely with senior leaders in sales strategy, marketing, and operations
Essential Functions:
Own the C1 UC story and effectively communicate it to key stakeholders, including C1 sellers, partners, analysts, customers and prospects.
Drive pipeline for C1's entire UC product portfolio in line with the company's overall pipeline and growth objectives.
Develop and execute go-to-market strategies for C1 UC products, including strategic partner portfolio products.
Execute the launches of new products and releases of existing products, while collaborating in managing the cross-functional implementation of the plan.
Craft compelling and differentiated product positioning and messaging that resonates with our target audience, highlighting key value propositions and competitive advantages.
Conduct market research to understand customer needs, industry trends, and competitive landscapes, leveraging insights to inform product positioning and identify market opportunities.
Collaborate with the content, brand, and customer marketing teams to create engaging and impactful collateral, including product guides, whitepapers, case studies, and website content.
Work closely with the sales enablement team to develop tools and resources that enhance the ability of C1 sellers to effectively communicate product value, including sales presentations, battle cards, and training materials.
Required Qualifications:
Master's degree in marketing, Business, or a related field or equivalent experience
Demonstrated success in developing and executing go-to-market strategies.
Proven experience in product marketing within the B2B SaaS space.
Strong analytical skills with the ability to translate data into actionable insights.
Exceptional written and verbal communication skills.
Experience collaborating with cross-functional teams, including sales and product management.
Creative thinking and a passion for technology and innovation.
Bonus Qualifications:
Experience in the unified communications and unified communications as a service (UCaaS) spaces as either a vendor, analyst or customer.

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