Digital Marketing Specialist

1 week ago

Guntur, Andhra Pradesh, India beBeeSearch Full time ₹ 40,00,000 - ₹ 70,00,000
Job Title: Digital Marketing Specialist - Search Arbitrage Professional

Job Description

The ideal candidate should have hands-on experience in managing paid media campaigns and a solid understanding of performance marketing metrics and traffic monetization strategies. As a Senior Media Buyer, you will be responsible for planning, launching, and scaling Meta (Facebook/Instagram) ad campaigns for search arbitrage funnels. You will set up campaigns with advanced targeting, custom audiences, pixel events, and conversion tracking.

You will optimize Meta campaigns for CPC, CTR, and ROI, ensuring the lowest cost per conversion while maximizing revenue from search feeds. Additionally, you will drive traffic to monetized landing pages using Meta, Taboola, Outbrain, Google Ads, etc. Work with feed providers to align campaign traffic sources and maximize EPC. Balance arbitrage economics: cost of acquisition vs. revenue from search feeds (RSOC, AFD, N2S, YHS, BHS, Typein).

Required Skills and Qualifications

  • Bachelor's degree in Marketing, Business, or relevant field.
  • Minimum 1+ year of experience in search arbitrage, performance marketing, or PPC media buying.
  • Proven track record in executing high-performance campaigns on Meta and other ad platforms.
  • Strong analytical mindset with understanding of key metrics (CTR, CPA, ROAS, etc.).

Benefits

  • Opportunity to work with a high-growth performance marketing network.
  • Hands-on experience with global campaigns and monetization platforms.
  • Data-driven environment with real-time optimization challenges.

Others

The job requires strong analytical skills and the ability to think strategically about campaign performance and budget utilization. If you are looking for a challenging role that will allow you to grow professionally, we encourage you to apply. Experience with data analysis tools and techniques is highly desirable.

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