Senior Digital Marketing Specialist

21 hours ago

Guntur, Andhra Pradesh, India beBeePerformanceMarketer Full time ₹ 60,00,000 - ₹ 1,20,00,000
Senior Digital Marketing Specialist

We are seeking a skilled Senior Digital Marketing Specialist to lead our performance marketing efforts.

  • The key responsibility is to strategically launch and manage Google Ads and Meta Ads campaigns to generate leads for small to medium-sized businesses in North America.

You will target local and regional SMBs in the USA using a test-and-scale approach, building hypotheses, validating with data, and scaling winning strategies. You will also optimize campaign structure, creative assets, ad copy, audience signals, and bidding strategies to maximize performance.

Job Responsibilities:

  • Launch and manage Google Ads and Meta Ads campaigns to achieve business goals.
  • Develop and implement a test-and-scale approach to optimize campaign performance.
  • Analyze data to identify areas of improvement and optimize campaign strategy.
  • Collaborate with cross-functional teams to ensure alignment and effective communication.

Keywords: Performance Marketer, Google Ads, Meta Ads, SMBs, North America, Test-and-Scale Approach, Campaign Optimization.

Required Skills and Qualifications:

  • Mandatory Google and Meta Ads Certification.
  • Proven experience running Google Ads and Meta Ads campaigns for SMBs.
  • A strong understanding of North American SMB segments and customer behavior.
  • Ability to set up conversion tracking, first-party audience signals, and campaign structure for maximum performance.
  • Expertise in lead generation, ROAS optimization, and budget scaling.
  • Strong communication skills, English proficiency, and ownership of results.

Benefits:

  • Potential for career growth and professional development.
  • Opportunity to work on high-impact projects and make a meaningful contribution to the company's success.

About Us:

This is a challenging and rewarding opportunity to join our team as a Senior Digital Marketing Specialist. We offer a dynamic and supportive work environment, competitive compensation and benefits package, and opportunities for professional growth and development.

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