Hair Loss Content Strategist

1 week ago

Kota, Rajasthan, India beBeeContent Full time ₹ 80,00,000 - ₹ 1,20,00,000
Creative Lead Job Description

About us:

We are a leading digital health-tech platform for haircare and hair loss, with a mission to use technology to scale healthcare solutions to millions of people suffering from hair loss.

Our holistic solution includes clinically proven medicines, access to doctors, personalized coaching, customized diet plans, and more.

We have raised capital from top investors and have over 2.5 lakh customers with a 93% success rate and 30% month-on-month growth.

As a Creative Lead, you will develop and execute a content strategy that drives engagement and conversion across creative and performance marketing channels.

  • Develop a content strategy aligned with brand goals and marketing objectives
  • Collaborate with product, design, and marketing teams to understand target personas and develop relevant content themes
  • Drive consistency in brand voice and storytelling across all content formats
Key Responsibilities:
  • Ideate and execute content for website, email, blogs, landing pages, product pages, and brand campaigns
  • Create engaging narratives around hair health, product education, and customer stories
Performance Marketing Creatives:
  • Lead the creation of ad copies, scripts, and creatives for paid campaigns (Meta, Google, YouTube, etc.)
  • Optimize messaging for different funnel stages (awareness to conversion) in collaboration with the performance marketing team
  • Monitor content performance metrics (CTR, CVR, engagement) and iterate accordingly
Requirements:
  • 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands
  • Strong understanding of both brand storytelling and performance marketing content
  • Proven experience in managing and scaling small to mid-sized content teams
  • Excellent writing, editing, and communication skills with a strong eye for detail
  • Analytical mindset with the ability to interpret content performance data and drive actionable insights
  • A creative thinker who understands how to speak to the modern consumer
  • Understanding of SEO principles, social trends, and email marketing

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