Ecommerce Marketing Specialist

2 weeks ago


Vadodara, Gujarat, India beBeeDigital Full time ₹ 10,00,000 - ₹ 2,00,00,000
Job Overview

A strategic Paid Advertising Specialist is required to drive business growth across multiple platforms.

Key Responsibilities:
  • Develop, execute and optimize paid ad campaigns on Meta, Google and other performance marketing channels
    • Analyze campaign performance, identify areas for improvement and make data-driven decisions to boost ROAS, CAC and LTV
  • Create weekly client reports and lead strategic reviews
    • Collaborate with cross-functional teams to drive integrated results and achieve business objectives
  • Design and implement A/B tests across creatives, audiences and landing pages
    • Pitch budget reallocation and scaling strategies to drive business growth
Requirements:
  • Minimum 6-9 years of experience in a performance marketing role at an agency focused on e-commerce
    • Proven track record of managing high-performing ad spend campaigns, with a strong focus on ROI and conversion optimization
  • Proficiency in Paid Ads like Google Ads, Meta Ads Manager and attribution tools
    • Strong hands-on skills with AI tools for ad copy, audience research and automation
  • A strategic mindset, with the ability to think critically and drive business growth
Success Metrics:
  • Sustaining profitable growth in ad spend from $5K/month to $20K/month
  • Reducing Customer Acquisition Cost (CAC) without compromising conversions
  • Driving campaign insights that inform business strategy and drive revenue growth


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