Content Specialist

1 day ago

Bengaluru, Karnataka, India beBeeContent Full time ₹ 12,00,000 - ₹ 15,00,000

Job Title: Content Manager

Job Description:

The primary objective of this role is to develop and execute a comprehensive content strategy that aligns with our brand values, demand generation goals, and customer journey. As a content manager, you will oversee the creation, publication, and distribution of high-quality content across various channels.


Key Responsibilities:
  • Content Strategy & Planning
    • Develop and implement a content calendar aligned with marketing campaigns, SEO strategy, and product launches.
    • Define content themes and messaging frameworks for brand positioning.
  • Content Creation & Management
    • Oversee the creation of blogs, whitepapers, case studies, infographics, videos, podcasts, and webinars.
    • Write and edit high-quality, SEO-optimized content tailored for target audiences.
    • Manage external writers, freelancers, and agencies to scale content production.
  • SEO & Distribution
    • Collaborate with the SEO team to ensure all content drives organic traffic and search visibility.
    • Distribute content across owned, earned, and paid channels (website, social media, email, PR).
  • Performance Tracking & Optimization
    • Monitor content performance using analytics tools (Google Analytics, SEMrush, HubSpot, etc.).
    • Optimize existing content for conversions, engagement, and lead generation.
  • Cross-Functional Collaboration
    • Work with Product Marketing, Sales, and Customer Success to produce enablement content.
    • Align with design and multimedia teams for creative storytelling.

Requirements:
  • Bachelor's degree
    • in Marketing, Communications, Journalism, or related field.
  • Experience
    • 4+ years in content management, preferably in SaaS, B2B, or data solutions.
  • Skills
    • Proven ability to develop and execute a content strategy that drives traffic, engagement, and leads.
    • Strong writing, editing, and storytelling skills with attention to detail.
    • Familiarity with SEO tools (SEMrush, Ahrefs, Moz), CMS (WordPress, HubSpot), and analytics platforms.
  • Additional Requirements
    • Ability to manage multiple projects, meet deadlines, and work cross-functionally.
    • Experience with multimedia content (video, podcasts, webinars) is a plus.

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