Digital Marketing Specialist

1 week ago

Bengaluru, Karnataka, India beBeePaidSearchAnalyst Full time ₹ 9,00,000 - ₹ 12,00,000

Role: Digital Marketing Specialist

Experience: 4-6 years

Location: Bangalore (Indiranagar)

Work Type: Hybrid

Shift Timing: 01:00 PM to 10:00 PM

Notice Period: Immediate to 15 days

We are investing in expanding our Digital Team with key roles. The Senior Paid Search Analyst would be responsible for managing large online SEM advertising campaigns for UK/European clients on Google and Bing Ad platforms.

The individual will plan, optimize, and analyze campaign performance based on client objectives. They may eventually manage a team based on their capabilities and performance.

Primary Responsibilities:

  • Manage paid marketing campaigns based on strategic direction from the US/UK team members.
  • Evaluate campaign setup and delivery alignment with tactical plans, offering strategic and tactical recommendations.
  • Optimize media campaigns towards target KPIs within various advertising platforms, including but not limited to Google Ad Words and Microsoft Advertising.

Required Skills:

  • At least 4 years of experience building Paid Search/PPC campaign strategies based on client goals and objectives.
  • Expertise in building and optimizing campaigns, keyword lists, extensions, etc.
  • Proficient in writing and testing ad copy.
  • Experience with Google AdWords Editor.
  • Ability to develop budget projections and pace campaigns based on monthly budgets.
  • Experience with bidding tools and strategies.
  • Excellent English language skills (both written and verbal) for working with US teams.
  • Strong analytical and reporting skills, able to understand and analyze marketing campaigns data.
  • Strong Excel skills, including formulas, filtering, pivot tables, and trending charts development.
  • Knowledge of online business marketing principles (Impressions, clicks, conversions, ROI, Cost per Acquisition).

Preferred Skills:

  • Working knowledge of third-party tools like DoubleClick and Omniture.
  • Experience in running Google Shopping campaigns.
  • Macros and introductory Visual Basic.

Personal Qualities:

  • Self-starter, able to complete tasks and share insights.
  • Ability to move quickly and proactively for client success in deadline-driven environments.
  • Team-player with dynamic team capabilities.
  • Managerial skills with leadership potential.
  • Analytical, problem-solver, collaborative, strategic, results-oriented, and multi-task oriented.
  • Strong organizational skills and ability to prioritize projects based on business needs.
  • Keen eye for detail and interest in Internet trends.
  • Able to quickly pick up new concepts.
  • Willingness to try new approaches with limited experience or direction.
  • Effective communication with overseas counterparts.

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