Lead Influencer Marketing Specialist

2 days ago

Nagpur, Maharashtra, India beBeeInfluencer Full time ₹ 80,00,000 - ₹ 1,20,00,000
Key Influencer Marketing Position

About Us:

Our agency specializes in influencer marketing and talent management. We work with a large network of creators across various platforms, focusing on creating brand-led content and IPs.

As a member of our team, you will have exposure to both creators and brands. Depending on your role, you will have more interaction with one or the other.

Our core philosophy is helping creators become brands and vice versa. We deal mainly with two stakeholders - creators and brands.

Responsibilities:

  • Develop comprehensive influencer marketing strategies tailored to specific campaign goals and audience segments
  • Identify, evaluate, and establish lasting relationships with content creators, influencers, and brand partners across multiple platforms
  • Conduct thorough research on industry trends, competitors, and target demographics to inform influencer selections and campaign direction
  • Collaborate with the internal marketing team to integrate influencer strategies with broader digital campaigns and brand messaging
  • Manage communication and coordination with influencers for content deliverables, timelines, and performance tracking
  • Maintain and regularly update a structured database of influencers, campaign metrics, and outreach efforts
  • Support the ideation and execution of innovative campaigns that drive engagement, increase brand visibility, and boost customer acquisition
  • Monitor campaign performance and generate actionable reports on reach, engagement, and ROI
  • Stay ahead of digital trends, platform algorithm changes, and influencer marketing best practices

What We're Looking For:

  • A Bachelor's degree in Marketing, Mass Communication, or a related field (preferred but not mandatory)
  • Understanding of premium creators and the creator economy
  • Minimum 6 months to 1 year of relevant experience in influencer marketing
  • Strong verbal and written communication skills - ability to craft compelling pitches and maintain professional relationships
  • Proficiency in email marketing tools, Microsoft Excel, PowerPoint, and social media platforms
  • Proven experience in outreach and influencer marketing, even if through internships or freelance projects
  • Ability to manage multiple campaigns simultaneously with sharp attention to detail
  • A strong creative sense with the confidence to bring new ideas to the table
  • A collaborative mindset and eagerness to learn and grow with the team

Why Join Us?

  • A high-energy work environment
  • Exposure to real-time campaign building and execution
  • Work alongside creative marketers and content professionals
  • Opportunities for learning, leadership, and career growth
  • A chance to shape the voice and visibility of a growing brand

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