Influencer Marketing Executive Specialist

2 days ago

Nagpur, Maharashtra, India beBeeInfluencer Full time ₹ 30,00,000 - ₹ 40,00,000

We're seeking a seasoned Marketing Influencer to spearhead our social media campaigns. This entry-level role is perfect for someone with up to 3 years of experience who is passionate about influencer marketing and eager to learn and grow in the field.

Main Responsibilities:

  • Influencer Partnerships: Develop, manage, and execute influencer marketing campaigns across various social media platforms, including Instagram, YouTube, TikTok, and others.
  • Influencer Sourcing: Build and maintain a diverse network of influencers (micro, macro, and potentially mega influencers) to align with our brand's target audience and values.
  • Campaign Strategy & Execution: Collaborate with our marketing team to develop influencer marketing strategies that support product launches, seasonal campaigns, and brand awareness initiatives.
  • Campaign Management: Coordinate and oversee influencer relationships, including negotiation, briefing, content review, and performance tracking.
  • Data-Driven Decisions: Monitor and analyze campaign performance using analytics tools, track KPIs, and provide insights to optimize future campaigns.
  • Trend Identification: Stay up-to-date with the latest influencer marketing trends, platform changes, and emerging influencers to ensure we are always ahead of the curve.
  • Content & Creative Collaboration: Work closely with influencers to ensure content aligns with our brand messaging and aesthetics, while allowing creative freedom to resonate with their audience.
  • Budget & Reporting: Manage influencer marketing budgets, ensuring cost-effective strategies and report on ROI to stakeholders.

Required Skills & Qualifications:

  • Influencer Network: Strong existing database of influencers (micro, macro) across various industries and social media platforms.
  • Experience: Proven track record of executing influencer marketing campaigns with successful results.
  • Social Media Expertise: In-depth knowledge of social media platforms (Instagram, TikTok, YouTube, etc.) and their respective best practices for influencer collaborations.
  • Analytical Skills: Ability to analyze data and generate reports to measure the effectiveness of campaigns.
  • Project Management: Strong organizational and multitasking abilities with attention to detail.
  • Creativity & Communication: Excellent written and verbal communication skills with the ability to manage multiple influencer relationships.
  • Team Player: Collaborative and capable of working cross-functionally with the content, creative, and marketing teams.
  • Proactive: Ability to work independently, take initiative, and drive new ideas forward.
  • Education: Bachelor's degree in Marketing, Communications, Business, or a related field (preferred but not required).

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