Advertising Specialist

2 weeks ago

Bharatpur, Rajasthan, India beBeeAccount Full time ₹ 18,00,000 - ₹ 21,00,000
Advertising Specialist - Google Ads

Our team focuses on helping businesses achieve success through e-commerce consulting services.

This role is responsible for planning, executing, and optimizing paid advertising campaigns across Google Ads platforms. The successful candidate will work closely with account managers and creative teams to deliver high ROI and align with client goals.

Key Responsibilities:
  • Strategize, set up, and manage Google Ads campaigns.
  • Conduct keyword research, competitor analysis, and audience segmentation.
  • Optimize campaigns daily for ROAS, CPL, CPA, and revenue growth.
  • Develop and test ad copies, extensions, and creative assets for better CTR & conversions.
  • Monitor budgets, pacing, and performance to ensure profitability.
  • Create detailed reports & insights for clients, highlighting wins, learnings, and action plans.
  • Stay updated with the latest Google Ads policies, trends, and platform features.
  • Collaborate with creative and analytics teams to align on funnels, tracking, and testing.
  • Troubleshoot tracking issues with GA4, GTM, and conversion tracking setups.
Requirements:
  • 2–4 years proven experience in managing Google Ads campaigns (agency experience preferred).
  • Strong knowledge of Search, Display, Shopping, YouTube, and Performance Max campaigns.
  • Hands-on experience with GA4, GTM, and conversion tracking setups.
  • Excellent analytical skills with the ability to translate data into actionable insights.
  • Proven track record of scaling Ecommerce / High-Ticket campaigns.
  • Proficiency in Excel/Sheets & reporting dashboards.
  • Strong communication and client-facing skills.
  • Ability to work independently and manage multiple accounts simultaneously.

Preferred Skills include Google Ads & Analytics Certification, experience in remarketing funnels & dynamic product ads, familiarity with landing page optimization & CRO strategies, and understanding of Meta Ads or other paid channels.

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