Digital Content Strategist

13 hours ago

Thrissur, Kerala, India beBeeMedicine Full time ₹ 30,00,000 - ₹ 60,00,000
Content Specialist

We are seeking a highly skilled content specialist to lead our digital content strategy, creating engaging and accurate content that enhances doctors' online presence and builds patient trust.

The ideal candidate will have a strong understanding of clinical accuracy, SEO best practices, creative storytelling, and digital marketing.

  • Main Responsibilities:
  • Develop a content strategy that aligns with platform goals for doctor branding, patient engagement, and lead generation.
  • Create SEO-optimized medical content (blogs, articles, website copy, creatives, ads) tailored to individual doctor specialties and services.
  • Collaborate with SEO and marketing teams to identify top-performing keywords, trending topics, and content gaps.
  • Drive traffic, rank high on search engines, and convert into action through effective content creation.
  • Guide design team on visual assets that complement the content (infographics, banners, videos, carousels).
  • Ensure consistency in medical illustrations, creatives, and social posts with content objectives.
  • Maintain awareness of patient behavior, disease trends, treatment queries, and doctor marketing needs.
  • Cross-functional collaboration with Growth, Tech, Product, and CRM teams for publishing automation, lead nurturing, and patient communication.

Requirements:

  • MBBS degree with strong flair for medical writing and marketing.
  • 3-4 years of experience in healthcare content, preferably in digital marketing agencies, health tech, or hospital marketing.
  • Proven ability to create impactful SEO and performance-driven content.
  • Understanding of Google algorithms, SEM tools, and keyword planning.
  • Familiarity with CMS, Canva/Figma, and analytics tools is a plus.
  • Excellent communication, leadership, and stakeholder management skills.

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