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Marketing Communications Specialist

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Job Title:

Marketing Communications Specialist

Key Responsibilities:

This role involves leading the development and execution of strategic marketing plans to drive business growth, manage vendors and agencies, execute day-to-day marketing campaigns, develop brand equity and drive customer acquisition, handle public relations efforts, and analyze campaign performance.

Main Responsibilities:

  • Develop and implement strategic marketing plans to achieve business objectives
  • Manage relationships with vendors and agencies to ensure timely delivery of marketing materials and services
  • Execute daily marketing activities, including campaign planning, budgeting, and tracking
  • Develop and maintain a strong brand image through consistent messaging, visual identity, and tone of voice
  • Drive customer engagement and retention through targeted marketing initiatives
  • Build and maintain positive relationships with key stakeholders, including internal teams, external clients, and media partners
  • Monitor and report on campaign performance, providing actionable insights to inform future marketing strategies

Requirements:

  • At least two years of experience in marketing, sales, or advertising, preferably in a leadership role
  • Strong analytical and problem-solving skills, with ability to interpret data and make informed decisions
  • Excellent communication and interpersonal skills, with ability to build and maintain relationships with diverse stakeholders
  • Proven success in developing and executing successful marketing campaigns, with measurable results
  • PREFERRED: Master's degree in marketing or related field, industry knowledge, and established contacts in media and marketing

A career as a Marketing Communications Specialist offers a unique opportunity to combine creativity, strategy, and analytics to drive business growth and customer engagement. If you are a motivated and experienced marketer looking for a new challenge, this could be the ideal role for you.