
Digital Marketing Strategist for Mental Health Startup
1 day ago
About the Role
We're seeking a highly skilled digital marketing strategist to join our team and help us drive growth through paid campaigns.
Key Responsibilities:
- Develop and execute a comprehensive paid advertising strategy across Meta and Google Ads.
- Take ownership of campaign setup, optimization, and reporting, ensuring sharp execution and measurable results.
- Create engaging ad creatives that resonate with our target audience.
- Provide weekly performance reports with clear key performance indicators (KPIs) such as cost per acquisition (CPA), click-through rate (CTR), cost per lead (CPL), and booking rate.
Necessary Skills and Qualifications
- Proven experience working with early-stage startups and limited budgets.
- Background in D2C, wellness, healthcare, or mobile apps is highly desirable.
- Strong analytical skills, with expertise in Meta Ads Manager, Google Ads, Google Analytics 4 (GA4), and Mixpanel.
- Creative flair and ability to develop innovative, human-centered storytelling ideas.
- Excellent reliability and responsiveness, with a strong interest in mental health or wellness.
Working Arrangements
- Contract, monthly retainer, or freelance arrangements available.
- Remote or hybrid work options offered.
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