Digital Transformation Specialist
2 weeks ago
We are seeking a seasoned and skilled professional to join our dynamic team as a Key Digital Solutions Developer. The ideal candidate should have extensive experience working with digital marketing solutions, specifically Adobe Experience Platform.
Responsibilities:
- Analyze business requirements and translate them into comprehensive digital solutions. Develop detailed use cases that demonstrate how AEP functionalities can be leveraged to address specific business needs and improve customer experiences.
- Design, develop, and implement end-to-end digital solutions using AEP functionalities and data capabilities.
- Evaluate and optimize ETL processes and integrations with other systems to ensure efficient data flow and activation for marketing activities.
- Develop expertise in Journey design and configuration to ensure accurate tracking, targeting, and messaging for omni-channel interactions.
- Monitor the performance of digital solutions, proactively identify issues, and provide timely resolutions.
- Stay updated with the latest advancements in AEP and related technologies to continuously enhance existing digital solutions.
- Bachelor s or Master s degree in Computer Science, Information Technology, or a related field.
- 4+ Years of developing and implementing marketing automation solutions, with a focus on Adobe Marketing Cloud services (RT-CDP, AJO).
- Technical developer certifications across one or more of the products mentioned above.
- Expertise in core web technologies including XML, HTML5, CSS, client/server-side-scripting languages such as JavaScript, Python, consuming RESTful APIs & interacting with GraphQL APIs.
- AEP Data Collection & Ingestion from diverse sources.
- ETL workflows for seamless data movement and transformation between various data sources and AEP.
- Data Preparation Development: Define XDM, create data set, profile merge and segmentation.
- Data governance policies, data usage labels and compliance with data privacy regulations and industry standards.
- Data Activation: Integration with Target, Analytics, AJO, Destination Configurations, Export APIs.
- Performance and Load Optimization: Optimize data processing performance and conduct load testing to ensure AEP can handle expected data volumes and user loads without performance degradation.
- Data Quality Assurance: Implement data quality checks and validations to ensure data accuracy, consistency, and integrity.
- Journey Creation and Measurement: Implement, configure, test, rollout new journeys, campaigns, configurations (Email, SMS, Push notification, Data Source, Event), Custom Action, 3rd Party API integration, Offer creation & decisioning, Journey reporting & monitoring.
- 18 paid holidays throughout the year.
- Generous parental leave and new parent transition program.
- Flexible work arrangements.
- Employee Assistance Programs to help you in wellness and well being.
We are a digital transformation partner helping established organizations get to their future, digitally-enabled state. We combine strategy, consulting and customer experience with agile engineering and problem-solving creativity to accelerate our clients' businesses through designing the products and services their customers truly value.
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