Mobilisation Campaign Lead

This is a field-oriented position that involves relationship-building, event management, and data-driven tracking to oversee large mobilization campaigns.

• Establish and maintain relationships with vocational institutes, Training & Placement Officers, Principals, and other skilling partners across target states.
• Plan and execute mobilisation campaigns - campus drives, marshaling camps, job-fairs, bootcamps, e-onboarding sessions, and placement workshops to register and onboard candidates onto the ShramIN platform.
• Manage the candidate funnel from outreach to registration, eligibility screening, skill-tagging, digital onboarding, and placement handover.
• Coordinate logistics for on-site drives (scheduling, venue co-ordination, equipment, teams) and manage third-party mobilisers/agencies when required.
• Conduct pre-screening, basic assessments, documentation verification, and ensure quality of candidate data captured (photo ID, certificates, contact details).
• Work closely with recruitment/delivery teams to ensure smooth handover, follow-up for joining, and to improve offer-to-join conversion.
• Drive candidate engagement through orientation sessions, basic employability workshops (attendance, punctuality, documentation), and communication via calls/SMS/WhatsApp.
• Develop and maintain a Management Information System/dashboard to track outreach, registrations, conversions, placement outcomes, and institute-level metrics. Provide weekly/monthly reports to leadership.
• Negotiate and close Memorandums of Understanding (MoUs) or partnership agreements with institutes and training organisations.
• Represent ShramIN at local skilling events, government skilling centres, NSDC/State Skill Council meetings, and build referral channels.
• Train and manage field mobilisation teams, set targets, run incentive schemes, and ensure SLA adherence.
• Capture feedback and insights from institutes and candidates to improve platform UX, onboarding flow, and mobilization playbooks.

• 6–8 years of experience in mobilisation, campus placements, institutional partnerships, community engagement, or recruitment — preferably with vocational/skill development organisations, staffing firms, placement cells, or NGOs.
• Strong existing contacts or demonstrable experience working with ITIs, Polytechnics, TPOs, training partners, or NSDC/state skill councils is a major advantage.
• Excellent stakeholder management skills - able to build trust with Principals, TPOs, training managers, and local authorities.
• Proven track record of planning and executing high-volume onboarding drives and events.
• Strong field orientation - comfortable with frequent travel, overnight stays, and working on-site at institutes and industrial clusters.
• Good command of English and Hindi; knowledge of an additional regional language relevant to target geographies is a plus.
• Strong organisational skills, attention to detail, and ability to manage multiple mobilisation projects simultaneously.
• Proficiency with CRM/ATS tools, Google Sheets/Excel, and basic data dashboarding.
• Good presentation and training skills; comfortable running group sessions and short assessment tests.

• Opportunity to lead large-scale impact mobilisation for vocational youth and enable real jobs at scale.
• Competitive compensation with performance-linked incentives.
• Exposure to cross-functional teams - product, recruitment, operations, and employer partnerships.

• Field-heavy role - significant travel to vocational institutes across Delhi NCR and nearby industrial/education clusters; occasional travel to other states as needed.
• Flexible work hours during mobilisation campaigns and events.