Digital Marketing Strategist

3 days ago

Bharatpur, Rajasthan, India beBeePerformance Full time ₹ 15,00,000 - ₹ 20,00,000
Job Title: Performance Specialist

We are seeking a highly skilled professional to lead our performance marketing initiatives. As a key member of our team, you will be responsible for developing and executing strategic paid digital marketing campaigns across various platforms.

Key Responsibilities:
  • Develop and execute performance marketing campaigns across Google Ads, Meta Ads, programmatic ads, media buying, and more.
  • Prepare comprehensive media plans and execute them efficiently, with a proven track record of driving measurable results.
  • Utilize advanced analytics tools like Google Analytics and Google Data Studio to monitor and analyze campaign performance.
  • Manage resources effectively to maximize quality of lead generation.
  • Create and optimize ad copies, creatives, and landing pages to improve conversion rates.
  • Conduct A/B testing of ads and landing pages to enhance campaign performance.
  • Work collaboratively with cross-functional teams to ensure campaign alignment with overall goals.
  • Track key performance indicators (KPIs) such as CTR, CPL, CPA, ROAS, and report campaign performance regularly.
Requirements:
  • Bachelor's degree in Marketing, Business, or a related field.
  • At least 3 years of experience in running paid ad campaigns, programmatic ads, media buying, and Google Ads Manager, Facebook Ads Manager, Google Analytics, Tag Manager, DV360, and Excel.
  • Strong understanding of performance metrics and ability to analyze and interpret data.
  • Excellent copywriting and creative judgment skills.
  • Good communication and project management abilities.
Nice to Have:
  • Experience in EdTech or digital marketing training domain.
  • Google Ads or Meta Blueprint certifications.
  • Familiarity with Zoho CRM and lead tracking tools.

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