Strategic Consumer Insights Expert

2 weeks ago

Nellore, Andhra Pradesh, India beBeeInsights Full time ₹ 20,00,000 - ₹ 30,00,000
Job Title

Lead Consumer Insights Strategist

Job Summary

We are seeking a highly experienced Lead Consumer Insights Strategist to develop and execute consumer research strategies that drive business growth. This role will be pivotal in uncovering new market opportunities, strengthening brand positioning, and decoding consumer journeys.

Key Responsibilities
  • Develop and execute qualitative and quantitative studies, including segmentation, brand tracks, U&A, customer journey mapping, and category understanding.
  • Establish an always-on consumer intelligence engine to capture evolving needs, expectations, and behaviors.
  • Conduct cultural and category studies to identify emerging trends shaping the interiors and design landscape.
  • Drive research-led recommendations to improve funnel conversions, enhance profitability, and reduce lapsage across touch points.
  • Anchor brand health and equity tracking to guide campaign effectiveness and market positioning.
Team Leadership & Stakeholder Engagement
  • Manage, mentor, and upskill a team of junior researchers by fostering a culture of curiosity, rigor, and impact.
  • Build frameworks and best practices to scale the consumer insights function across the organization.
Required Skills & Qualifications
  • 6-8 years of proven expertise in consumer insights, brand strategy, or research, with a strong mix of agency and client-side exposure.
  • Strong grounding in both qualitative research methodologies, with demonstrated success in applying them to solve business problems.
  • Experience in consumer journey mapping, segmentation, category research, and cultural insights.
  • Proven ability to convert insights into actionable business strategies (premiumization, brand launches, brand campaign, GTM strategy).
  • Excellent storytelling and synthesis skills to influence senior leadership.
  • Experience in fast-paced, high-growth environments where adaptability, creativity, and structured problem-solving are key.

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