Digital Content Expert

Established in 2004, OLIVER is the world's first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting.

As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work.

Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.

Role: Content Strategist (2 months contract)

Location: Mumbai, India

About the role:

We are looking for a content strategist to be part of a dynamic onsite content team. The person must be confident in all things content and passionate about the world of FMCG especially Beauty Personal Care brands.

This is a key role within our onsite (U-Studio) team and will provide consumer and market insight, inspiration and strategic direction for some of the region and world's leading Brands under the Beauty Personal Care category.

• Content Strategy - Develop insights and strategic response to briefs - Campaigns, Interruptive or Needs Based Content and New Product Development
• Champion and drive a 'mobile first' and short-form content agenda in line with Unilever Best Practice
• Help evaluate ideas and concepts against Unilever best practice, strategy frameworks and mobile first
• Help establish effective 'ways of working' with U-Studio, Unilever internal teams and specialist partners
• Act as a content expert and advocate within U-Studio, working with colleagues and clients a subject matter expert
• Advise clients and colleagues on approaches to effective Content Strategies that inform content briefs and requirements
• Assess, develop and implement effective content strategies to meet client briefs across all necessary touchpoints
• Manage and facilitate stakeholder engagement sessions and workshops on all aspects of content collaborating directly with client teams and specialist partners (including Search, Social, Media, CRM, Ecommerce, Content and Data)
• Be a facilitator for 'right first time content' ensuring that we have the right insights and collaborations to direct content development
• A driver of scalable content effectiveness leveraging learnings gained by Unilever 'Insight' teams (CMI – PDC) and specialist partners.

• Responsible for the development of 'best in class' content and strategies informed by consumer, category, channel and performance insights supplied by Unilever internal Insight teams and relevant special partners
• Owner of Best Practice Case Studies which showcase Unilever's Global approach to content

Collaboration is key in this role, you will work closely with the content team leader and lead creators.

What you need to be great in this role:

• 3-5 years' experience in a Strategy role with Content Strategy a core function
• Strong understanding of Content Marketing (Social, Mobile, Search, Display, Dotcom, Ecom, Digital OHH)
• Strong understanding of Content: Formats, Performance, Testing, Optimisation and Search (SEM-SEO)
• Strong understanding of Content Publishing and Distribution methods and technologies
• Ability to understand and interpretative multi-channel insight reports
• Be able to present and justify work based on robust 'insights'
• Passionate about all things related to Content, with a keen interest in keeping up to date with trends and technological advances
• Proven experience of working in a multi-stakeholder environment
• A self-starter, able to work in fast paced environment as within a collaborative and agile team structure
• Excellent verbal communication and presentation skills
• Previous experience of FMCG in particular (Personal Care / Skincare)
• Confidence and comfortable working in a fast-paced, changing client environment
• Desire to learn and continuously improve
• Able to develop and maintain strong and effective professional relationships with a diverse range of stakeholders
• Collaborative team player, open minded – non political.
• Proven ability to effectively lead creative teams.
• Proven ability to communicate and liaise with all levels in the business.
• Discrete about all confidential and personal information.
• Driven, proactive, helpful, and enthusiastic team player.
• In essence we're looking for someone with the spark of creativity that makes a good analyst excellent.
• Passion for and inquisitive about AI and new technologies
• Understanding and knowledge of AI tools is beneficial, but ability to learn and digest benefits and features of AI tools is critical

OLIVER is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected.

Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.