Content Creation Specialist
5 days ago
About Testbook
Testbook is a pioneering EdTech startup in the field of engineering and government job exams, with a vision to revolutionize the industry. Our registered user base of over 105 lakh students and 300 crore questions solved on our WebApp demonstrate our commitment to excellence.
Role Overview
The Content Writer Intern will be responsible for crafting strategic and engaging content across various social, mobile, and digital channels to increase brand visibility and enhance audience engagement. The role focuses on creating content for Commerce students aiming at careers in CA, CS, ACCA, CMA, CPA, and similar profiles.
Key Responsibilities
- Write informative blogs on study topics, study material, and notes related to Commerce topics
- Identify relevant areas and topics for the target audience
- Develop compelling, on-brand content for online, digital, social, and mobile platforms
- Collaborate with the Marketing Manager to create a content strategy focused on the education industry, particularly the commerce career market
- Manage additional aspects of content creation, including research, fact-checking, keyword optimization, editing, proofing, posting, and monitoring for engagement opportunities
- Stay updated with trends and best practices in social media and content marketing
Requirements
- Must be a Commerce Graduate (Masters Preferred)
- Desirable if the person has appeared for CA foundation, CS, or other similar certification
- Enthusiasm to create quality and meaningful content for the education industry
- Excellent verbal and written communication skills
- Ability to work collaboratively in a team environment as well as cross-functional teams
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