Content Strategist

1 week ago

Vizag, Andhra Pradesh, India beBeeCopywriter Full time ₹ 9,00,000 - ₹ 12,00,000

We're reimagining education access by partnering with top foreign universities and bringing their programs directly to India.

This role is for a sharp, versatile copywriter to shape the voice of global universities we represent. The right candidate will craft compelling, conversion-oriented copy that informs, excites, and drives action across various marketing formats.

Key Responsibilities
  • Create copy for Google search and display ads, Meta and other social media ad captions, brochures, flyers, and student handbooks, website and landing page content, email marketing, and video scripts.
  • Adapt tone and messaging to fit each university brand and campaign objective.
  • Collaborate with design, performance marketing, and admissions teams to align messaging with audience needs.
  • Participate in brainstorming sessions and creative reviews.
  • Optimize existing copy for clarity, engagement, and conversions.
  • Maintain consistency across all touchpoints, while staying responsive to data and feedback.
Requirements
  • At least 2 years of experience writing marketing copy, preferably in edtech, higher education, or a consumer-facing brand.
  • A strong portfolio showcasing digital ads, social content, and multi-format campaigns.
  • Ability to understand diverse audiences and craft copy that resonates.
  • Sharp attention to detail, grammar, and storytelling.
  • Comfort working in a fast-paced, iterative environment.
  • Bonus: Experience with performance marketing or knowledge of student acquisition journeys.

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