Digital Content Creator for SaaS Software Products

4 weeks ago

Jaipur, Rajasthan, India RoboMQ Full time

About RoboMQ

We are a leading iPaaS company based out of the US with over 45 customers in North America and Western Europe. With 9 years of experience, we solve critical Business Process Automation problems by leveraging API and data integration technologies combined with intuitive, modern, and humanized UX, workflows, and advanced algorithms.

We provide an environment of curiosity and learning to design cutting-edge cloud & SaaS products coupled with a fun and vibrant start-up-like culture that has been providing accelerated growth to our people. Gartner recognizes us as an emerging & innovative Hybrid Integration Platform (HIP), and MarketsandMarkets has placed us as an innovator in their Micro Quadrant for the HIP.

Job Description

We are hiring a digital content creator who can communicate product marketing strategy through words and images with a focus on inbound marketing for SaaS software products. This individual will be primarily responsible for creating and leading content for all inbound channels - website, white papers, blogs, presentations, and social media. They will also be involved in and be part of lead generation, pipeline management, social media, and related marketing efforts.

Key Responsibilities

  • Express complex technology use cases in simple coherent text for consumption on the web, social media, and as white papers and case studies
  • Develop concise and coherent storytelling skills
  • Create content including web pages, white papers, AD copy, blog, images, technical product documentation, videos, and other multimedia for the web, mobile, and social media
  • Develop and manage inbound marketing campaigns
  • Work with the product team to align the marketing messaging with the product roadmap
  • Manage leads, prospects, and sales activity on marketing tools and CRM platform
  • Collaborate with technical teams in designing UX and visual elements
  • Manage partner relationships with cloud marketplaces, reseller channels, and OEM partnerships

Key Skills

Content creation, website development, image and graphics, digital marketing, blog, technical writing, video making, inbound marketing, inside sales

Requirements

The ideal candidate should be comfortable working with team members in a highly interactive environment. They will be a problem solver and must demonstrate a solid background and understanding of marketing, sales, technology, and interpersonal communication and have an aptitude and willingness to learn at a fast pace.

  • Strong English language skills in verbal and written communication
  • Prior experience in content marketing, content writing, and lead generation for software companies
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
  • Launch optimized online adverts through Google AdWords, Facebook, etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization, etc.)
  • Provide creative ideas for content marketing and update the website on WordPress and other CMS tools
  • Able to create and run digital marketing campaigns on social media, ads, and email
  • Measure the performance of digital marketing efforts using a variety of Web analytics tools like Google Analytics
  • Experience in managing partnership and ecosystems and marketplaces
  • Experience of content creation using Office Suite, Adobe Creative Cloud, and other design and media tools
  • Ability to explain technical concepts to end-users, create documents and presentations, and effectively communicate ideas
  • A pleasant and charming personality with an ability to engage prospective customers through various mediums
  • Creative, inventive, and out-of-box thinker
  • Strong desire to pursue a challenging career in digital marketing for software products
  • Bachelor's or a master's degree preferably in Journalism, science, humanities, literature, technology, or marketing

Benefits

At RoboMQ, you'll get

  • Opportunity to work in a fast-moving, award-winning high growth SaaS company
  • Competitive salary
  • Strong, results-oriented culture
  • Fast accelerated growth for high performers who want to make an impact
  • Open and comfortable work environment for you to feel your best

Work Location: Jaipur (Rajasthan)

Position type: Full time

Compensation: Depending on the experience

RoboMQ is an Equal Opportunity Employer. Applicants must be authorized to work in India.

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