Chief Content Strategist

5 days ago

Anand, Gujarat, India beBeeContentCreator Full time ₹ 8,00,000 - ₹ 12,50,000
Copywriter Role

About the Company

We're reimagining global education access by partnering with top foreign universities and bringing their programs directly to India.

This initiative makes international degrees more accessible and relevant for Indian students.

Job Overview:

As a skilled copywriter, you will shape the voice of our university partners. From ad campaigns and landing pages to brochures, social creatives, and video scripts—you'll craft compelling, conversion-oriented copy that informs, excites, and drives action.

This role involves working closely with designers, marketers, and video teams to bring each university's offering to life through engaging and effective communication.

Key Responsibilities:

  • Write copy across various marketing formats:
  • Google search and display ads
  • Meta and other social media ad captions
  • Brochures, flyers, and student handbooks
  • Website and landing page content
  • Email marketing
  • Video scripts (explainer, testimonial, promotional)
  • Adapt tone and messaging to fit each university brand and campaign objective
  • Collaborate with design, performance marketing, and admissions teams to align messaging with audience needs
  • Participate in brainstorming sessions and creative reviews
  • Optimize existing copy for clarity, engagement, and conversions

Requirements:

  • 2–4 years of experience writing marketing copy, preferably in edtech, higher education, or a consumer-facing brand
  • Strong portfolio showcasing digital ads, social content, and multi-format campaigns
  • Ability to understand diverse audiences—and craft copy that resonates
  • Sharp attention to detail, grammar, and storytelling
  • Comfort working in a fast-paced, iterative environment

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