Digital Data Analyst

1 week ago

Dindigul, Tamil Nadu, India beBeeAnalytics Full time ₹ 9,00,000 - ₹ 18,00,000
Web Analysis Specialist

About the Role:

We are seeking a seasoned and analytical Web Analysis Specialist to oversee the comprehensive tracking and measurement setup for our web platform. This position is accountable for designing and implementing an extensive measurement framework, ensuring accurate data collection, and delivering actionable insights that drive business performance and user experience optimization.

This role involves collaborating with cross-functional teams to integrate analytics into the development roadmap, providing insights into user behavior and engagement patterns, and staying current with privacy regulations and compliance via cookie consent management.

  • Design and implement a robust tracking and measurement plan aligned with platform architecture and business goals.
  • Configure and maintain tracking infrastructure using Google Tag Manager (GTM), Mixpanel, and OneTrust Consent Platform.
  • Define and implement event tracking, user flow analysis, and conversion tracking.
  • Build custom Mixpanel dashboards and reports to monitor site performance and key KPIs.
  • Track critical user behaviors including navigation patterns, feature engagement, and drop-off points.
  • Optimize tracking for multi-step conversion funnels.
  • Implement A/B testing and user segmentation strategies to evaluate and enhance performance.
  • Ensure tracking accuracy through testing and debugging of event implementations.
  • Validate data integrity and troubleshoot inconsistencies.
  • Build real-time reporting dashboards in Mixpanel.
  • Stay current with privacy regulations and ensure compliance via cookie consent management.
Requirements:
  • Proven experience in web analytics and tracking implementation.
  • Hands-on expertise with GTM, Mixpanel, and consent management platforms.
  • Strong understanding of event-based analytics, conversion funnels, and A/B testing methodologies.
  • Familiarity with privacy laws and their impact on tracking and data collection.
  • Excellent collaboration skills with both technical and non-technical teams.
  • Experience building real-time dashboards and custom reports.
  • Ability to translate business goals into measurable KPIs.
  • Strong analytical mindset with attention to detail.
  • Proactive approach to problem-solving and continuous improvement.
Diversity and Inclusion:

Persistent Ltd. is dedicated to fostering diversity and inclusion in the workplace. We invite applications from all qualified individuals, including those with disabilities, and regardless of gender or gender preference. We welcome diverse candidates from all backgrounds.

  • We support hybrid work and flexible hours to fit diverse lifestyles.
  • Our office is accessibility-friendly, with ergonomic setups and assistive technologies to support employees with physical disabilities.
  • If you are a person with disabilities and have specific requirements, please inform us during the application process or at any time during your employment

Benefits:

  • A competitive salary and benefits package
  • A dynamic and supportive work environment
  • Opportunities for professional growth and development

Others:

Please submit your resume and cover letter to apply for this exciting opportunity.

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