Senior Product Promotions Specialist

3 days ago

Chennai, Tamil Nadu, India beBeeMarketing Full time ₹ 18,00,000 - ₹ 24,00,000
Product Marketing Manager Position

We are seeking an experienced Product Marketing Manager to lead our marketing initiatives for chemical products across diverse industries. This dynamic role requires a strategic thinker with strong market insights, excellent communication skills, and the ability to drive brand visibility, customer engagement, and revenue growth.

Key Responsibilities:

  • Develop and execute comprehensive marketing strategies to promote chemical products across multiple industries.
  • Conduct market research to identify trends, customer needs, and competitor activities.
  • Collaborate with cross-functional teams (Sales, Product Development, Manufacturing) to align marketing strategies with business goals.
  • Design impactful marketing materials including brochures, presentations, and website content to highlight product value propositions.
  • Manage digital marketing channels such as social media, email campaigns, and online advertising to boost brand awareness and generate leads.
  • Nurture strong relationships with customers, distributors, and industry partners to support sales growth.
  • Identify new business opportunities and establish strategic partnerships to expand into new markets.
  • Monitor and analyze marketing performance metrics to measure campaign effectiveness and refine strategies.
  • Stay updated on industry trends, regulatory changes, and compliance requirements to ensure market readiness.
  • Represent the company at industry conferences, trade shows, and networking events to enhance brand visibility and thought leadership.

Qualifications & Skills:

  • Possess a Master's degree in Marketing or a related field.
  • Have 7+ years of experience in B2B marketing, preferably in the chemical or manufacturing industry.
  • Demonstrate strong knowledge of product marketing, market research, and digital marketing tools.
  • Exhibit excellent communication, presentation, and interpersonal skills.
  • Be able to manage multiple projects, meet deadlines, and work collaboratively across teams.
  • Display a strategic mindset with strong analytical and problem-solving abilities.

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