Digital Media Strategist

4 days ago


Erode, Tamil Nadu, India beBeeProgrammatic Full time ₹ 1,57,90,192 - ₹ 2,15,46,648
Associate Director, Programmatic

Title: Associate Director, Programmatic (AdOps)

Location: Remote (India)

We are seeking a skilled professional to lead our media planning and campaign execution efforts across multiple platforms.

The ideal candidate will have a proven track record of driving growth in digital marketing and possess excellent analytical skills, with the ability to use data to drive decisions and optimize performance.

  • Oversight of media planning, campaign execution, pacing, and optimization across Amazon DSP, CM360 and Programmatic platforms.
  • Development and implementation of operational processes to enhance efficiency.
  • Identification of bandwidth and resourcing gaps; collaboration with leadership to align hiring or redistribution.
  • Client-facing team support on delivery, performance, and troubleshooting.
  • Translation of business challenges into digital solutions through structured planning and media intelligence.
  • Collaboration with account managers to provide actionable insights and regular performance reports.
  • Blding trusted relationships with client stakeholders through regular check-ins, proactive problem-solving, and strategic input.
  • Leadership and mentorship of a team across Search, Social, Programmatic, and AdOps functions.
  • Monitoring of team bandwidth, performance, and resource allocation to maintain delivery quality.
  • Onboarding of new clients — from brief intake, process alignment, team identification, to go-live

Requirements

  • 10+ years of experience in digital marketing, with a proven track record of success in driving growth.
  • Experience working with clients in US and APAC
  • Strong understanding of digital marketing channels, performance marketing and best practices.
  • Strong analytical skills, with the ability to use data to drive decisions and optimize performance.
  • Excellent communication and collaboration skills.


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