
Food Brand Manager
2 days ago
We are seeking a talented Brand Manager to lead the development and execution of our food brand's strategy, ensuring its strong presence in the market.
The ideal candidate will have 4-5 years of experience in brand management/marketing, preferably in the Foods or Personal Care categories. A graduate/MBA degree in Marketing, Brand Management, or a related field is also required.
Key responsibilities include:
- Developing and implementing brand strategy, positioning, and value proposition.
- Driving integrated marketing campaigns across digital, retail, D2C, and marketplaces.
- Managing consumer and market research, tracking brand health, and generating insights.
- Partnering with performance marketing teams/agencies to ensure effective brand messaging.
- Planning and executing BTL activations, in-store visibility, and sales enablement tools.
- Building and maintaining brand presence on D2C platforms and e-commerce/quick commerce marketplaces.
- Collaborating cross-functionally with internal teams and external partners for seamless execution.
Functional Competencies:
- Brand Strategy & Positioning
- Integrated Marketing Execution
- Consumer Insights & Analytics
- E-commerce & D2C Management
- Budgeting & Planning
Requirements:
- Experience: 4–5 years in brand management/marketing (preferably in Foods, Personal Care, or Home Care categories).
- Education: Graduate/MBA in Marketing, Brand Management, or related field.
- Background: Hands-on experience in building brands on D2C and marketplaces (mandatory), working with agencies/creators, managing campaigns, and handling brand budgets.
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