Food Brand Manager

2 days ago


Madurai, Tamil Nadu, India beBeeBrand Full time ₹ 15,00,000 - ₹ 25,00,000
Job Opportunity: Brand Manager for Foods

We are seeking a talented Brand Manager to lead the development and execution of our food brand's strategy, ensuring its strong presence in the market.

The ideal candidate will have 4-5 years of experience in brand management/marketing, preferably in the Foods or Personal Care categories. A graduate/MBA degree in Marketing, Brand Management, or a related field is also required.

Key responsibilities include:

  • Developing and implementing brand strategy, positioning, and value proposition.
  • Driving integrated marketing campaigns across digital, retail, D2C, and marketplaces.
  • Managing consumer and market research, tracking brand health, and generating insights.
  • Partnering with performance marketing teams/agencies to ensure effective brand messaging.
  • Planning and executing BTL activations, in-store visibility, and sales enablement tools.
  • Building and maintaining brand presence on D2C platforms and e-commerce/quick commerce marketplaces.
  • Collaborating cross-functionally with internal teams and external partners for seamless execution.

Functional Competencies:

  • Brand Strategy & Positioning
  • Integrated Marketing Execution
  • Consumer Insights & Analytics
  • E-commerce & D2C Management
  • Budgeting & Planning

Requirements:

  • Experience: 4–5 years in brand management/marketing (preferably in Foods, Personal Care, or Home Care categories).
  • Education: Graduate/MBA in Marketing, Brand Management, or related field.
  • Background: Hands-on experience in building brands on D2C and marketplaces (mandatory), working with agencies/creators, managing campaigns, and handling brand budgets.


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