Influencer Marketing Specialist
22 hours ago
At AgentC, we're seeking a skilled Influencer Executive to join our team. This is a full-time opportunity with an estimated salary of $85,000-$110,000 per year.
Job DescriptionWe're looking for someone who can develop and execute influencer marketing strategies that drive brand awareness and engagement. As an Influencer Executive, you'll be responsible for scouting, negotiating with, and managing relationships with influencers across various platforms.
- Influencer Scouting: Identify and shortlist influencers who align with our brand's persona, values, and campaign goals. Research and maintain a database of influencers across relevant platforms (Instagram, YouTube, TikTok, etc.). Assess influencer profiles for authenticity, audience demographics, and engagement rates.
- Negotiation and Collaboration: Reach out to influencers and negotiate contracts, deliverables, and compensation. Build and nurture strong relationships with influencers to ensure long-term partnerships. Act as the primary point of contact between the brand and influencers.
- Campaign Execution: Collaborate with the brand team to define campaign objectives, messaging, and content requirements. Brief influencers on campaign deliverables and ensure timely submission of content. Monitor influencer performance and ensure adherence to brand guidelines.
- Performance Tracking: Track and analyze the performance of influencer campaigns using metrics like reach, engagement, and ROI. Prepare detailed post-campaign reports with insights and recommendations for improvement.
Requirements
- Strong understanding of social media platforms and influencer trends.
- Excellent negotiation and relationship management skills.
- Analytical mindset to evaluate influencer performance and campaign success.
- Ability to multitask and manage multiple campaigns simultaneously.
- Prior experience in influencer marketing, public relations, or brand management is preferred.
About Us
AgentC is a leading [industry] company dedicated to delivering innovative solutions to our clients. We're passionate about building strong relationships with our partners and driving growth through effective marketing strategies.
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