Digital Business Insights Specialist

3 days ago

Thoothukudi, Tamil Nadu, India beBeeData Full time ₹ 16,99,999 - ₹ 24,49,999
Web Data Analyst Role

We are seeking a highly skilled and data-driven professional to lead the end-to-end tracking and analytics setup for our web platform. This role is responsible for designing and implementing a comprehensive measurement framework, ensuring accurate data collection, and delivering actionable insights that drive business performance and user experience optimization.

  • Job Type: Full Time Employment

Key Responsibilities:

  • Design and implement a robust tracking and measurement plan aligned with platform architecture and business goals.
  • Configure and maintain tracking infrastructure using Google Tag Manager (GTM), Mixpanel, and OneTrust Consent Platform.
  • Define and implement event tracking, user flow analysis, and conversion tracking.
  • Build custom Mixpanel dashboards and reports to monitor site performance and key KPIs.
  • Track critical user behaviors including navigation patterns, feature engagement, and drop-off points.
  • Optimize tracking for multi-step conversion funnels.
  • Implement A/B testing and user segmentation strategies to evaluate and enhance performance.
  • Ensure tracking accuracy through testing and debugging of event implementations.
  • Validate data integrity and troubleshoot inconsistencies.
  • Build real-time reporting dashboards in Mixpanel.
  • Stay current with privacy regulations and ensure compliance via cookie consent management using OneTrust.
  • Partner with developers to ensure accurate implementation of tracking scripts.
  • Work closely with the Web Lead (PM) to integrate analytics into the development roadmap.
  • Collaborate with UX and marketing teams to provide insights into user behavior and engagement patterns.
Required Skills and Qualifications

To succeed in this role, you will need:

  • Proven experience in web analytics and tracking implementation.
  • Hands-on expertise with GTM, Mixpanel, and consent management platforms (e.g., OneTrust).
  • Strong understanding of event-based analytics, conversion funnels, and A/B testing methodologies.
  • Familiarity with privacy laws (e.g., GDPR, CCPA) and their impact on tracking and data collection.
  • Excellent collaboration skills with both technical and non-technical teams.
  • Experience building real-time dashboards and custom reports.
  • Ability to translate business goals into measurable KPIs.
  • Strong analytical mindset with attention to detail.
  • Proactive approach to problem-solving and continuous improvement.
Benefits

Our company offers:

  • Competitive salary and benefits package
  • Culture focused on talent development with quarterly promotion cycles and company-sponsored higher education and certifications
  • Opportunity to work with cutting-edge technologies
  • Employee engagement initiatives such as project parties, flexible work hours, and Long Service awards
  • Annual health check-ups
  • Insurance coverage: group term life, personal accident, and Mediclaim hospitalization for self, spouse, two children, and parents
Values-Driven, People-Centric & Inclusive Work Environment

We welcome diverse candidates from all backgrounds and are dedicated to fostering diversity and inclusion in the workplace.

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